Provided there is a regular and ongoing cycle of update telephone calls to your marketing data list, there will not be a need to electronically refresh it as often. Removal of dead companies and updating of contact names and other variables will ensure the currency of the file, leading to a greater response rate from all marketing initiatives that the database is used for. The telemarketing aspect of the overall marketing strategy is also a vital function in gathering possible future interest and future prospect value. This enables the weeding out of unsuitable records, reducing further the future spend on undesirable prospects.
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