Prospect data is used for direct marketing, with the ultimate goal of identifying new sales opportunities (customers) and introducing your company to them.
With modern data mining intelligence it is possible to identify prospects based on their profile. What this means is that the prospect data that you select for your marketing campaigns has the same profiled attributes as your existing customers. Some elements of profiling are straightforward (a common sense approach), such as the sale of fork-lift trucks to companies with warehouses. But in general there are some complexities required with a deeper data modelling approach, such as regression analysis.
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