If your customers are predominantly businesses then b2b data lists are required to populate your marketing database, and be utilised for the various initiatives to drive new sales opportunities. Direct mail comprises a letter, or marketing pack, posted to all prospects within the database with the expectation of a typical 1% - 2% enquiry response. The response rate will depend on many factors such as timing, product or service offering and the accurate specification & supply of the b2b data lists themselves. Typically these are supplied in a spreadsheet format to enable ease of importation into your existing CRM system.
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