If you already have an existing database then, when purchasing a new and updated prospect list, de-duplication will efficiently eliminate any existing records from your own file. This can be as raw as a telephone number match, to a more sophisticated full company name and address audit. A good list broker will provide this service without any charge, but it would be wise to check beforehand. Existing customers (and past prospects requesting never to be contacted again) can also be excluded from the prospect list in this manner, by the creation of a “stop file”, ensuring that the embarrassment of prospecting to longstanding customers is avoided.
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