The primary difference between list brokers and list owners is that list brokers have the freedom to re-sell and recommend any business lists from within the data industry. List owners by contrast are tied into selling their own data services, whether that data meets respectable quality standards or not. List brokers regularly supply data lists more cheaply than the list owners too. That is because of their bulk-buying power, in sourcing the list owners’ data at a preferential rate and then passing on some of the cost savings to the end customer. The process operates in much the same as the insurance brokerage market.
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