Using a tried and tested analytical approach, the best prospect data list can be identified by profiling your existing customers. By marrying up your customers with the UK’s universe of business data, the matched records enable the extraction of profile fields such as market sectors, industry classifications, premise types and employee size (to name a few). By reviewing these profile fields we can establish the propensity and penetration of your customers into the UK’s marketplace, illustrating (by industry sector) both your market share today and the net new prospects to target. Prospects can also be graded by value and their overall resemblance to the attributes of existing customers.
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