marketing data initiatives

For successful business growth a company should have at least ten distinct marketing strategies in operation. One of the most highly proven methods is through the use of marketing data to run direct mail and telemarketing initiatives. What is of particular value with these campaigns is their total measurability, enabling a precise understanding of their return on investment. Although they run independently of other marketing initiatives, such as advertising or online activity, they can also serve to support brand awareness and compliment the other marketing channels you have in place. For more information about how a direct marketing campaign will yield the best results for your business, contact Responsiva on 0800 118 5000.

Requirement for business lists

When providing you with business lists for your marketing initiatives, Responsiva first discuss the specification with you to ensure we are homing in on the right targets. Once this has been established you will receive an email from us containing a documented confirmation specification, along with full prospect counts of the target business lists, a quotation and some sample records so you may visualise how the data will be supplied should you wish to proceed to purchase. This provides you with all the information you need in order to make an informed choice on data purchase, as well as a comparative quote should you be considering another list broker too.

marketing data list telephone updates

Provided there is a regular and ongoing cycle of update telephone calls to your marketing data list, there will not be a need to electronically refresh it as often. Removal of dead companies and updating of contact names and other variables will ensure the currency of the file, leading to a greater response rate from all marketing initiatives that the database is used for. The telemarketing aspect of the overall marketing strategy is also a vital function in gathering possible future interest and future prospect value. This enables the weeding out of unsuitable records, reducing further the future spend on undesirable prospects.

Buy a targeted mailing list

Have you purchased a targeted mailing list before? If you have then you will know the best route to identifying what you need, but if not then all you need to do is pick up the phone and call Responsiva free on 0800 118 5000. With over twenty years of marketing data experience behind the operation, Responsiva will ensure that every stage of sourcing the right mailing list for your company is covered, within a simple and easy process. We absolutely guarantee to speak in plain and simple language, promising not to blind with bewildering industry terms. We will ensure that you fully understand exactly what data lists you would be purchasing, enabling you to be fully satisfied before making your decision.

Newsletter mailing list

To generate new business enquiries, many companies send out a monthly news letter via a mailing list. The most important aspects of this mailing list are the relevance of the recipients (and their requirements to buy your services) and the accuracy of the data itself. The cost of refreshing and cleansing your mailing list on an annual basis will more than pay for itself by the money saved in avoiding wasted postage & packing to liquidated or relocated businesses.

Responsiva offer a comprehensive list cleansing service to ensure that not only is your file’s quality maintained but that it also complies with your legal requirement to keep your data accurate.

data list from customer profiling

Using a tried and tested analytical approach, the best prospect data list can be identified by profiling your existing customers. By marrying up your customers with the UK’s universe of business data, the matched records enable the extraction of profile fields such as market sectors, industry classifications, premise types and employee size (to name a few). By reviewing these profile fields we can establish the propensity and penetration of your customers into the UK’s marketplace, illustrating (by industry sector) both your market share today and the net new prospects to target. Prospects can also be graded by value and their overall resemblance to the attributes of existing customers.

Looking to buy mailing list data?

If you are looking to buy mailing list data for an imminent campaign then be sure to include Responsiva in your tendering process. Aside from the incredibly swift response times and dedication to supporting your needs, Responsiva have a wealth of data expertise in brokering only the highest quality prospect lists from the UK’s data industry. What this means to you is that your campaign’s mailing list data requirements are in safe hands from an industry-leading professional, ensuring you a first class service, with quality and price to match. We can give you some great testimonials from happy customers too!

The differentiation of list brokers

The primary difference between list brokers and list owners is that list brokers have the freedom to re-sell and recommend any business lists from within the data industry. List owners by contrast are tied into selling their own data services, whether that data meets respectable quality standards or not. List brokers regularly supply data lists more cheaply than the list owners too. That is because of their bulk-buying power, in sourcing the list owners’ data at a preferential rate and then passing on some of the cost savings to the end customer. The process operates in much the same as the insurance brokerage market.

prospect list stop files

If you already have an existing database then, when purchasing a new and updated prospect list, de-duplication will efficiently eliminate any existing records from your own file. This can be as raw as a telephone number match, to a more sophisticated full company name and address audit. A good list broker will provide this service without any charge, but it would be wise to check beforehand. Existing customers (and past prospects requesting never to be contacted again) can also be excluded from the prospect list in this manner, by the creation of a “stop file”, ensuring that the embarrassment of prospecting to longstanding customers is avoided.

Cleansing a prospect database

A prospect database should be cleansed on a regular basis. The data protection requirements are that reasonable steps should be taken to keep the data updated, which is typically translated as a full refresh approximately once per year.

In cleansing a prospect database additional variables and valuable profiling fields can be appended to the file. These include industry classification (SIC codes), premise types and employee size. With this information appended the results of a marketing campaign can be measured and analysed. Further benefits of cleansing your marketing database include the removal of dead business records, plus the updating of contact names and telephone numbers.

Supplying b2b data lists

If your customers are predominantly businesses then b2b data lists are required to populate your marketing database, and be utilised for the various initiatives to drive new sales opportunities. Direct mail comprises a letter, or marketing pack, posted to all prospects within the database with the expectation of a typical 1% - 2% enquiry response. The response rate will depend on many factors such as timing, product or service offering and the accurate specification & supply of the b2b data lists themselves. Typically these are supplied in a spreadsheet format to enable ease of importation into your existing CRM system.

Using prospect data to identify sales opportunities

Prospect data is used for direct marketing, with the ultimate goal of identifying new sales opportunities (customers) and introducing your company to them.

With modern data mining intelligence it is possible to identify prospects based on their profile. What this means is that the prospect data that you select for your marketing campaigns has the same profiled attributes as your existing customers. Some elements of profiling are straightforward (a common sense approach), such as the sale of fork-lift trucks to companies with warehouses. But in general there are some complexities required with a deeper data modelling approach, such as regression analysis.