Business Mailing Data Stil Works

When Responsiva Data Services started trading in 2003, the initial route to market was through regular postal mailing activity. 500 letters would be sent out each week, typically generating four to five genuine enquiries per mailing. At that time it was a well-documented statistic that around 1% response rate was the norm.
Over the course of the last ten years I have yet to hear any variance on that statistic, in so much that marketeers will still say a one per cent response rate is standard. But times have changed since 2003; there has ben a huge rise in internet and social media advertising and brand awareness. Pay-per-click services surged massively, the demand for email addresses has soured and even telephone marketing increased; despite the introduction of the Corporate Telephone Preference Service in 2003, which now hosts about 20% of all companies. Perhaps the biggest hit on direct mail (postal mailings) is that the price of a stamp has gone up hugely. Why pay so much postage when (if you have the email address) you can market your company "for free", or at least for a tiny fraction of the postal mailing cost?
The truth is that cold email marketing is not such a great return on investment. The good "cold" emails cost money to maintain, there is a high churn and the response rates are usually disappointingly low.
Whereas postal mailing still yield a typical 1% enquiry rate. For some time now, Responsiva has targeted 5,000 new business prospects every two to three months via direct mail. Although the business data (i.e., the targets) comes at cost to us, the print, pack, post and envelopes don't. The reason for mailings of 5,000 a time is because the Royal Mail has not penalised the commercial user of the postal service; Mailsort discount is available, rendering the cost of each letter just 32 pence. And that includes all printing, packing, C5 window envelopes and the postage. In other words, the cost per enquiry (with responders at one per hundred) is around £32.
By contrast this favours well against most other forms of marketing. Even the search engine advertising has proven more costly than this over recent years, whereas a telemarketer (who charges say £250 per day) would need to develop seven or eight warm leads each day to match this. And my estimate for email marketing is that the data alone costs between five and ten times this amount to yield a similar volume of positive responses.
So it remains a fact that postal mailings do still work. And they work well. Perhaps not if you only plan to despatch a few hundred letters, as the postal discounts don't apply to this volume. But upwards of 4,000 letters and the costs plummet.

If you would like to learn more about marketing your business through direct mail, and sourcing a well qualified prospect data list, please get in touch. With many years of experience in the business data industry, Responsiva will ensure your prospect list is well targeted, fairly priced and probably the strongest any UK list broker can provide. Contact us at www.Responsiva.biz, info@responsiva.biz or Freephone 0800 118 5000.

Quality business mailing lists

To source quality business mailing lsits which will hit the right prospects, Responsiva provide an account management service with over twenty years experience in prospect data selection. Whilst some of the pitfalls may be obvious (such as not requiring garden centres & nurseries if you want to taget nursey schools & creches), others are less blatant.Responsiva get you the right targeted mailing list first time every time - at a fair price and with an incredibly fast delivery. And if you are unhappy with the prospect data supplied (with good reason of course)then we will not charge you for it; this is all about ensuring your business mailing lists are fit for purpose and ensure you maximise your chances of winning new customers. If you would like to speak with someone at Responsiva then call us now on 0800 118 5000. The call is free and we will give you free counts and some samples with every quote.

Web Site Design b2b data marketing database lists in morecambe

Web Site Design in morecambe. Marketable business lists: 2. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists. This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. Despite covering just 1% of the whole business universe, places of worship are a building type to consider excluding from your marketing database. Are churches, mosques and cathedrals likely to be your future customers? If not then they can be easily excluded from any data lists you are looking to source. When quoting for business data, Responsiva will always lay out a clear and simple understanding of what you are purchasing and how much it will cost. As a decent list broker, there will be no hidden charges or unexplained surprises. The service is fast, competitively-priced, of high quality and honest at all times. If you are looking for a prospect database of offices within a specific geographical area, you may also wish to consider employee size. For example, if you provide office cleaning services you will need multiple employees to enjoy more hours of cleaning. Office company data with five or more employees caters for only 50% of the file. The rest have less than five. Responsiva have segmented the UK into ten distinct sales regions. These include London, South-West, South-East, West Midlands, East Midlands, Wales, North-West, North-East, Scotland and Northern Ireland. When running a telephone marketing campaign on your email marketing lists, teams may be dedicated by sales region and measured accordingly. Email lists can be provided as one email address per company site, or multiple emails per premise. On average each business premise has up to three email addresses available. Typically email addresses relate to a senior decision maker (director / proprietor), but some email data is managerial or generic Do you require head offices only with your b2b email marketing lists? There are numerous fields Responsiva filter the prospect lists by to achieve this. These include the premise type, the site job titles and the number of sites of the business. i.e., single sites are head offices, whilst multi-site businesses require a head office premise and a named director. Having the highest ratio of marketing data experience per employee, Responsiva are a market leader in providing you the very best prospect list available. This will ensure you expand your customer base and grow your business ahead of your competitors. By listening to your business objectives and strategy, Responsiva will ensure you receive a perfectly targeted marketing data list. Data cleansing (or database cleaning) is the process by which your existing database is updated. This ensures your legal compliance with the Data Protection Act, requiring you to take reasonable steps to keep your data updated. As well as identifying your prospect data gone-aways and cleaning up the business addresses, new fields can be appended such as business emails and telemarketing data. The typical yield of a direct mail campaign is 1% - 2%, but this will depend on many factors. The most important aspects are your message and market. Your targeted mailing list quality is crucial, most especially its relevance to your market. Likewise the telephone data quality is equally vital, but of no value without a competent telesales professional.

marketing data initiatives

For successful business growth a company should have at least ten distinct marketing strategies in operation. One of the most highly proven methods is through the use of marketing data to run direct mail and telemarketing initiatives. What is of particular value with these campaigns is their total measurability, enabling a precise understanding of their return on investment. Although they run independently of other marketing initiatives, such as advertising or online activity, they can also serve to support brand awareness and compliment the other marketing channels you have in place. For more information about how a direct marketing campaign will yield the best results for your business, contact Responsiva on 0800 118 5000.

Requirement for business lists

When providing you with business lists for your marketing initiatives, Responsiva first discuss the specification with you to ensure we are homing in on the right targets. Once this has been established you will receive an email from us containing a documented confirmation specification, along with full prospect counts of the target business lists, a quotation and some sample records so you may visualise how the data will be supplied should you wish to proceed to purchase. This provides you with all the information you need in order to make an informed choice on data purchase, as well as a comparative quote should you be considering another list broker too.

marketing data list telephone updates

Provided there is a regular and ongoing cycle of update telephone calls to your marketing data list, there will not be a need to electronically refresh it as often. Removal of dead companies and updating of contact names and other variables will ensure the currency of the file, leading to a greater response rate from all marketing initiatives that the database is used for. The telemarketing aspect of the overall marketing strategy is also a vital function in gathering possible future interest and future prospect value. This enables the weeding out of unsuitable records, reducing further the future spend on undesirable prospects.

Buy a targeted mailing list

Have you purchased a targeted mailing list before? If you have then you will know the best route to identifying what you need, but if not then all you need to do is pick up the phone and call Responsiva free on 0800 118 5000. With over twenty years of marketing data experience behind the operation, Responsiva will ensure that every stage of sourcing the right mailing list for your company is covered, within a simple and easy process. We absolutely guarantee to speak in plain and simple language, promising not to blind with bewildering industry terms. We will ensure that you fully understand exactly what data lists you would be purchasing, enabling you to be fully satisfied before making your decision.